Industry AI Visibility Research
Data-driven insights on how brands appear in AI-powered search. Original benchmark reports analyzing ChatGPT, Perplexity, and Google AI visibility for executive decision-making.
Data-driven insights on how brands appear in AI-powered search. Original benchmark reports analyzing ChatGPT, Perplexity, and Google AI visibility for executive decision-making.
16 reports
The Florida system prompt hurts non-Florida brands more than it helps Florida ones. Princess Cruises loses -13.1% while Royal Caribbean gains only +3.7%. Geographic context acts as a filter, not a booster.
Celebrity-led events (Tony Robbins, Grant Cardone) rank well below B2B trade shows. SXSW is the only event ranking in both business (#2) and marketing (#2) top 5.
Cannes Lions has built an editorial moat — decades of trade press coverage make it the default AI reference event. SXSW is the only event ranking in both marketing (#2) and business (#2) top 5.
All 5 engines rank the exact same top 3: Salesforce, HubSpot, Zoho CRM — the most unanimous result in any AIVO study. Niche US CRMs lose 66–80% visibility in Spanish.
Three different brands lead across 5 engines — the most fragmented recipe category. Hispanic food brands surge dramatically in Spanish, while American pantry staples lose 24–43%.
Netflix leads all 5 engines unanimously — 1.47x more mentions than Disney+. Free ad-supported Tubi ranks #3 overall, beating Prime Video and Max.
The most fragmented AI category ever studied — all 5 engines picked a different #1 brand. Global booking platforms (Booking.com +34%, Expedia +31%) gain in Spanish while US-centric brands lose.
e.l.f. Beauty dominates all engines except Gemini (which picks CeraVe). Estée Lauder ranks #12 and Dior #14 despite their marketing spend.
Crocs is the unanimous AI footwear champion across all 5 engines in both EN and ES. Nike and Adidas's massive marketing spend doesn't translate to AI visibility leadership.
The greenwashing detection query cluster is a distinct AI risk category. L'Oréal leads it with 42 mentions at position 1.25 — a risk most CPG sustainability teams are not measuring.
Spanish queries return 4.6pp higher visibility scores than English for the same routes. Volaris ranks #3 overall — above American Airlines and Copa Airlines.
Magic Spoon surges 200% when AI "remembers" a user is on Ozempic. 9 of 21 tracked brands have zero AI mentions across both conditions.
Moxy Hotels outscores Hilton on visibility quality with 10x fewer mentions. Each AI engine has a completely different hotel personality.
ChatGPT picks France 95% of the time. Llama without web search picks Brazil 90%—web content overrides training data.
58.7% disagreement rate reveals fundamentally different recommendation logic between platforms
Virgin Voyages and Regent Seven Seas lead position scores despite lower mention frequency
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