Industry Benchmark • January 2026

AI Travel Platform Benchmark: Mindtrip vs ChatGPT

When travelers ask "Where should I go?", the answer depends entirely on which AI they ask — We analyzed 178 travel queries across two AI platforms to understand how they recommend destinations.

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Research Scope

178
Prompts Tested
59%
Disagreement Rate
890
Citations Tracked
12
Categories
Key Finding

A Coin Flip Decides Your Destination

When travelers ask "Where should I go?", the answer depends entirely on which AI they ask. Our analysis of 178 travel queries across both platforms reveals they operate with fundamentally different recommendation logic—not just different wording.

41%
Queries where both platforms agreed on the primary destination
59%
Queries where platforms recommended completely different destinations

Distinct Digital Traveler Profiles are Emerging

👨
Traditional Digital
Platforms Used
Google
Google
Kayak
Kayak
Booking.com
Booking.com
Journey
Search → Compare → Book directly/OTA
👩
AI Researchers
Platforms Used
Perplexity
Perplexity
ChatGPT
ChatGPT
Gemini
Gemini
Journey
Ask AI → Get Recs → Create Itinerary → Book
🤖
AI-First Planners
Platforms Used
Mindtrip
Mindtrip
Layla
Layla
GuideGeek
GuideGeek
Journey
AI Creates Itineraries → Books via AI Platform

What This Means for DMOs

Different platforms reach different travelers. Mindtrip users are planning full trips—high intent, high value. ChatGPT users are researching options—earlier in the funnel but higher volume. Your AI visibility strategy needs to cover both, because they give different answers 58.7% of the time.

Platform Comparison

Two Different Products

Mindtrip is a visual travel agent that builds itineraries. ChatGPT is a research assistant that provides information. Same question, different experience.

Avg Response Length (chars)
1,861
Mindtrip
2,456
ChatGPT
Monthly Visitors
1.4M
Mindtrip
200M+
ChatGPT
State Visibility

Top 10 States by Platform

We analyzed state mentions across all 178 queries. Some states dramatically outperform on one platform vs the other, with partnership status playing a significant role.

CaliforniaPartner
Mindtrip110
ChatGPT78
Florida
Mindtrip66
ChatGPT50
Texas
Mindtrip53
ChatGPT26
New York
Mindtrip52
ChatGPT39
Arizona
Mindtrip51
ChatGPT27
Colorado
Mindtrip47
ChatGPT36
NevadaPartner
Mindtrip44
ChatGPT30
Hawaii
Mindtrip40
ChatGPT46
Washington
Mindtrip35
ChatGPT40
LouisianaPartner
Mindtrip34
ChatGPT16
Partner Influence

The Partnership Question

Mindtrip operates a B2B partnership program where DMOs can integrate their content directly into the platform. We cross-referenced our data with known partners.

Confirmed Mindtrip Partners
Brand USA
Visit California
Travel Nevada
New Orleans & Company
Discover Puerto Rico
Visit Costa Rica
+44%
Partner state visibility boost on Mindtrip vs ChatGPT
+113%
Louisiana (newest partner) visibility boost
🗺️
Mindtrip Advantages
States mentioned more often vs ChatGPT
  • Louisiana+113%
  • Nevada+47%
  • California+41%
  • Arizona+89%
  • Texas+104%
💬
ChatGPT Advantages
States mentioned more often vs Mindtrip
  • Wyoming+117%
  • Montana+63%
  • Hawaii+15%
  • Washington+14%
  • Georgia+0%
The Nuance
Non-partner states also see increased visibility on Mindtrip (+56% average). This suggests Mindtrip generally recommends more destinations per response than ChatGPT. However, partner states dominate specific high-value queries—particularly in business and MICE travel where Nevada wins almost every time.
Business Travel

Nevada's MICE Domination

For the highest-value business queries—conventions, conferences, and incentive travel—one Mindtrip partner wins almost every time.

🎰

Nevada Wins on Mindtrip (ChatGPT Disagrees)

"Where to hold a conference"
Mindtrip
Nevada
ChatGPT
Florida
"Top convention cities"
Mindtrip
Nevada
ChatGPT
Illinois
"Incentive travel programs"
Mindtrip
Nevada
ChatGPT
Hawaii
"Association meetings"
Mindtrip
Nevada
ChatGPT
Florida
"Sales kickoff location"
Mindtrip
Nevada
ChatGPT
Texas
!
MICE Travel = High-Value Revenue

Convention and incentive travel queries represent the highest revenue per booking. Nevada's consistent Mindtrip recommendations for these queries demonstrate how partnership positioning can dominate high-value segments—even when ChatGPT disagrees.

Strategic Takeaways

What This Means for Your Strategy

Platform Diversification Required

With 45% disagreement, relying on a single AI platform means missing half your potential travelers. DMOs need visibility across both platforms.

Partnership Creates Significant Advantage

Partner states see +44% visibility boost on Mindtrip. For high-value MICE queries, partnership = near-guaranteed recommendation.

Different Platforms, Different Audiences

Mindtrip's 1.4M monthly visitors are highly qualified travel planners. ChatGPT's 200M+ reach captures casual travelers. Both matter.

Research Methodology

How was this research conducted and what metrics were used?

Our AI visibility benchmarks use a rigorous, reproducible methodology to ensure findings are actionable and defensible.

Query Scope

178 travel queries across 8 categories tested on both Mindtrip and ChatGPT platforms.

Platforms Compared

Mindtrip (visual travel agent) vs ChatGPT (research assistant)—two fundamentally different AI products.

State Tracking

Analyzed all 50 US states plus territories to identify platform-specific visibility patterns and partner influence.

Agreement Measurement

Coded primary destination recommendations to measure platform alignment. Disagreement = different top recommendations.

Data Collection

Research conducted January 2026 from neutral accounts with no travel history to ensure unbiased recommendations.

Partner Verification

Cross-referenced Mindtrip partnerships via public announcements and DMO websites to measure partner advantage.

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