We tested 1,500 queries across 5 AI engines, 11 streaming brands, and 2 languages (EN/ES) to discover which brands dominate AI recommendations — and which ones are invisible. Presented at POSSIBLE 2026.
Netflix dominates all 5 AI engines unanimously with 1,388 total mentions — a clean sweep no other POSSIBLE study achieved. The biggest surprise? Free ad-supported Tubi lands at #3 overall, ahead of Prime Video and Max.
Netflix's two-decade head start in streaming has made it the default AI recommendation for virtually every entertainment query. When users ask "what should I watch?", every single AI engine points to Netflix first. Its massive content library, cultural relevance, and dominant position in entertainment journalism create an AI visibility moat that no competitor can cross.
Each brand's AI Visibility Score (0–100) measures how often it appears across 1,500 queries. The gap between digital-native brands and legacy names tells a clear story about what AI values.
Visibility Score = % of queries where the brand was mentioned by AI engines. Higher is better.
Streaming brands show dramatic language dynamics. Globally available platforms gain in Spanish, while US-only services collapse.
Globally available platforms (Prime Video +38%, Disney+ +14%) gain visibility in Spanish, leveraging their international content libraries. Netflix gains modestly (+8%) thanks to its deep Spanish-language catalog. Meanwhile, US-only services (Hulu -72%, Peacock -73%, The Roku Channel -65%, Paramount+ -57%) collapse in Spanish — these services either aren't available or aren't relevant outside the US market.
Each AI engine approaches streaming recommendations differently. OpenAI is the most generous with 1,667 total brand mentions, while Gemini is the most selective with 1,311. Claude sits in the middle with 1,597.
The bottom tier of streaming services are nearly invisible to AI recommendation engines despite having millions of users. The gap between the haves and have-nots is staggering.
Samsung TV Plus (70 mentions) is virtually invisible despite being pre-installed on millions of Samsung TVs worldwide. The Roku Channel (288) and Paramount+ (297), despite having significant user bases and content libraries, barely register compared to the top tier. The bottom 3 brands combined have just 655 mentions — less than half of Netflix's 1,388.
Before running the study, we set 4 hypotheses about streaming AI visibility. Here's how they held up against 1,500 data points.
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