AI Visibility Insights
Expert guidance and proven strategies for ai visibility. Learn from real-world implementations and actionable insights for AI Visibility optimization.
How to Track AI Overviews Traffic (And Why Google Will Not Let You)
Search Console's new Generative AI report shows AI Overviews impressions and nothing else. The clicks exist and Google counts them. Three Google products make sure you can never connect them.
What Similarweb's 2026 AI Search Data Means for Brands
AI-recommended brands get 2.5x more visits—but 55.9% arrives as branded search. Why AI search is a brand awareness channel, and how to measure it.
Anthropic Economic Index 2026: What People Actually Use AI For
Anthropic's Economic Index maps Claude conversations to job tasks across 121 countries. Biggest findings: search and recommendations—most brands aren't ready.
Social Listening Isn't Enough: What AI Says About Your Brand
You track what people say about you on social. Customers are asking AI about you too—and trusting the answer. Here is how to hear it.
AI Marketing in 2026: The Full Picture (and the Half That Wins Clients)
Most AI marketing is about producing more and running leaner. The bigger shift, the one almost nobody measures, is that AI is now where your customers discover, perceive, and choose you.
Google AI Mode: What the Data Means for Brands (10 Takeaways)
Google published a year of AI Mode usage. Read for brands: the query is now a conversation, and the model—not the search box—decides who gets named.
The AI Search Ecosystem: How AI Decides Which Brands to Recommend
AI visibility is not one lever. It is a system with six layers, from whether a crawler can reach you to whether the answer is accurate. Here is the whole map.
The AI Visibility Funnel: What Content Gets Cited
There is no single AI visibility playbook. We mapped ~700K AI citations across ChatGPT, Google, Perplexity, Gemini and Claude to show what content earns a mention, by platform and funnel stage.
The Zero-Click Crisis: Why E-commerce Traffic Declines
Zero-click searches hit 77% on mobile. But brands cited in AI Overviews earn 35% more organic clicks and 91% more paid clicks. The crisis isn't zero-click — it's being invisible in AI answers.
SEO Isn't Dead. But It's Not Fine Either.
SEO isn't dead—but a 2.5% decline while search volume grew 20% isn't 'stable' either. Here's what the data actually shows about AI's impact on organic traffic.
The First Two Weeks of 2026 Changed AI Marketing Forever
ChatGPT confirmed ads. Google launched checkout in AI Mode. Samsung is putting Perplexity on 800M devices. What January 2026 means for your brand.
How AI Engines Decide What to Cite
Claude uses Brave Search (87% correlation). ChatGPT uses Bing + SerpAPI (27% correlation). Learn how each AI engine decides what to cite and how to optimize for visibility.