Posts tagged: perplexity
All posts related to perplexity. Explore expert insights and actionable strategies for AI Visibility optimization.
The AI Visibility Funnel: What Content Gets Cited
There is no single AI visibility playbook. We mapped ~700K AI citations across ChatGPT, Google, Perplexity, Gemini and Claude to show what content earns a mention, by platform and funnel stage.
From Google to Everything Else: Search Is Fragmenting
Google still holds 90% market share. But searchers are self-selecting into ecosystems based on identity, intent, and values. Each platform has a distinct demographic fingerprint — and brands optimizing only for Google are optimizing for a version of the internet that no longer exists.
AI Search Advertising Is Here. Nobody's Figured It Out Yet.
ChatGPT ads launched six months ago. ZeroClick raised $55M for AI chatbot ad infrastructure. AdMedia and adMarketplace have live products. Here's what's actually happening on the ground in AI search advertising.
Your AI Traffic Is Already There. GA4 Just Can't See It Yet.
AI engines like ChatGPT and Perplexity are already sending traffic to your site — but GA4 only shows you a fraction of it. Here's what you're missing and how to track AI referral traffic with a custom channel group.
The GEO Data Nobody's Talking About (March 2026)
Only 38% of AI Overview citations come from top-10 organic results—down from 76% in 2025. Here's what the latest GEO data means for your content strategy.
E-commerce AI Visibility 2026: Shopping, Rufus & More
AI agents can now research AND purchase on your customers' behalf. Here's what agentic commerce means for e-commerce brands in 2026—and which AI platforms to prioritize.
SEO Isn't Dead. But It's Not Fine Either.
SEO isn't dead—but a 2.5% decline while search volume grew 20% isn't 'stable' either. Here's what the data actually shows about AI's impact on organic traffic.
The First Two Weeks of 2026 Changed AI Marketing Forever
ChatGPT confirmed ads. Google launched checkout in AI Mode. Samsung is putting Perplexity on 800M devices. What January 2026 means for your brand.
How AI Engines Decide What to Cite
Claude uses Brave Search (87% correlation). ChatGPT uses Bing + SerpAPI (27% correlation). Learn how each AI engine decides what to cite and how to optimize for visibility.
The AI Agents War: Why Google Will Win Again
OpenAI, Perplexity, and Google are racing to control AI shopping. But Google isn't just adding features—they're replacing traditional search with AI Mode. Here's why this transformation means Google wins, and what e-commerce brands must do now.