Free Beauty AI Representation Report

How Does AI Represent Beauty Brands?

An independent category read across 5 AI engines — with 95% confidence bands on every number. See what the assistants say when shoppers ask for the best foundation or the cleanest skincare.

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18 brands measured across 5 AI engines

ChatGPT, Perplexity, Claude, Gemini & Google AI Overview

1,500 sampled AI answers

Every rate carried with a 95% confidence band

Seven dimensions of representation

From presence to accuracy, sources, and sentiment

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14-page report
What's Inside

50 Prompts. 5 Engines. 18 Brands.

An independent category read on how AI represents beauty today — every figure a rate carried with a 95% confidence band and anchored to a named engine.

The Shift

Why beauty discovery is moving into the answer — and what it means when a few brands get named inside one paragraph instead of ten blue links.

The Category At A Glance

Presence is uneven, and every number is a range. The lead brand clears only about half of answers on its strongest engine — most brands sit in single digits.

Where The Engines Disagree

One blended number hides the engine where a brand is invisible. La Roche-Posay ranges from 9.3% on Claude to 22.0% on ChatGPT, with bands that don’t overlap.

The Funnel Problem

Being named and being recommended are two different races. Presence puts a brand on the shelf; recommendation decides who leaves with the shopper.

Accuracy, The Invisible Failure

The answer can be fluent, confident, and wrong. A worked example of a stale certification claim that recurs in every run — read as existence plus recurrence.

Who AI Cites About Beauty

Across 3,814 citations from 610 domains, brand-owned sites are just 2.4% of what the engines read. Category authority sits off the brand’s own property.

Key Finding
“The brand's own site is a rounding error in what AI reads. Across 3,814 citations, brand-owned domains account for just 2.4% — category authority sits off the brand's own property.”

AIVO · The Beauty Representation Report · 2026

5

AI Engines

18

Brands Measured

1,500

AI Answers Sampled

3,814

Citations Analyzed

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See how AI represents beauty brands across five engines — presence, recommendation, accuracy, and sources — every number carried with a 95% confidence band.