Data-Backed Creative Innovation
How Lexer turned AIVO's visibility intelligence into a content machine — in 45 days.
+70%
11.6 → 19.7
Google AI Overviews visibility
5 of 6
AI engines with positive gains
3–4
Blog posts per week
45 days
Time to measurable lift
The Gap
Publishing in the Dark
Despite near-perfect brand recognition, Lexer appeared in just 5.6% of unbranded CDP queries in AU and 2.1% in the US — without knowing which topics to target.
The System
MCP → Claude → Notion
AIVO's MCP server surfaces low-visibility prompts in real time. Claude — trained on Lexer's brand voice — drafts to brief. Notion manages the content pipeline from proposed to published.
The Results
45 Days. Measurable Lift.
3–4 blog posts per week. Google AI Overviews visibility up 70% (11.6 → 19.7). Positive gains across 5 of 6 tracked AI engines. AU leading; US improving steadily.
“AIVO doesn't just give us data — it gives us direction. The platform tells us exactly where we're invisible, the AI drafts to that brief, and we publish. It's the fusion of left brain and right brain that makes both work better.”
David Chinn
CEO & Co-founder, Lexer