First Page Sage vs AIVO vs Avenue Z: Mid-Market AEO Agency Head-to-Head

First Page Sage vs AIVO vs Avenue Z: Mid-Market AEO Agency Head-to-Head

Updated: November 2025

Important Disclosure: This comparison includes AIVO, the company publishing this analysis. We've made every effort to provide objective, fact-based evaluation of all three agencies including honest pros and cons for each. Where First Page Sage or Avenue Z excel beyond AIVO's capabilities, we state so explicitly. Our goal is to help you choose the right fit for your specific needs—even if that's not us.

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You've decided to invest in Answer Engine Optimization (AEO). Your customers are asking ChatGPT, Perplexity, and Claude for recommendations, and you need to be cited in those AI-generated answers.

The next question: Which specialized AEO agency?

Based on November 2025 market analysis, three agencies consistently appear in top AEO provider rankings: First Page Sage (enterprise pioneer with 15+ years SEO foundation)AIVO (mid-market specialist with systematic REVEAL Framework) Avenue Z (full-service communications firm with AI+PR integration) But which one fits your mid-market brand?

This head-to-head comparison evaluates all three agencies across 8 critical criteria: methodology transparency, company size focus, pricing structure, vertical specialization, service model, results timeline, team expertise, and brand positioning.

The Quick Answer: First Page Sage wins for enterprise budgets ($12K+/month) and pioneering methodology; AIVO wins for mid-market brands ($10M-$500M revenue) wanting transparent pricing and systematic approach; Avenue Z wins when you need integrated PR+AI visibility and have full-service communications requirements.

Let's break down exactly how each agency performs across every criterion that matters for your mid-market brand.

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Understanding the Three Agencies: Core Positioning

Before diving into criterion-by-criterion analysis, understand how each agency positions itself in the AEO market:

First Page Sage: The Enterprise Pioneer

Core Identity: First Page Sage pioneered Generative Engine Optimization (GEO) methodology in early 2024, approximately 14 months after ChatGPT's debut. Founded in 2009 as a B2B lead generation and SEO agency, they evolved their 15+ years of SEO expertise into specialized AEO/GEO services.

Market Position: Enterprise-focused, thought leadership approach, premium pricing tier ($12K+/month for full-service). Their founder Evan Bailyn is a prolific thought leader publishing extensive AEO/GEO research and guides.

Ideal Client Profile: Enterprise B2B companies (likely $100M+ revenue) seeking pioneering methodology, proven SEO track record, and willing to invest in premium tier services. Companies valuing thought leadership and content marketing depth.

Headquarters: San Francisco, California Team Size: 100-250 employees Public Case Studies: Focus on B2B lead generation, SEO success stories

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AIVO: The Mid-Market Specialist

Core Identity: AIVO (established 2025) positions as an Answer Engine Optimization agency built specifically for mid-market brands in three verticals: e-commerce, SaaS, and travel. Their REVEAL Framework is a systematic 6-stage methodology designed for 60-90 day measurable results.

Market Position: Mid-market focused ($10M-$500M revenue), transparent pricing across 3 tiers ($8K-$25K/month), cross-vertical insights within focused verticals. Newer entrant (established 2025) building AEO-native approach rather than evolving from traditional SEO.

Ideal Client Profile: Mid-market e-commerce, SaaS, or travel brands ($10M-$500M revenue) wanting systematic methodology, transparent pricing, and proven timeline. Companies preferring specialized vertical expertise over broad generalist approach.

Public Case Studies: $47K monthly AI revenue (e-commerce), $190K pipeline (SaaS), 60% zero-click attribution (travel)

Disclosure: This is our company. We're transparent about our positioning and will highlight where competitors excel beyond our capabilities.

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Avenue Z: The Full-Service Communications + AI Firm

Core Identity: Avenue Z is a full-service communications, media, and creative agency that integrated AI Optimization into their broader service offering. They position as "The AI Optimization Agency" but offer comprehensive PR, media relations, content, and creative services alongside AEO/GEO.

Market Position: Full-service integrated approach (PR + media + AI + creative), enterprise and high-growth brand focus, case studies spanning fintech, beauty, healthcare, logistics. Pricing undisclosed (custom full-service engagements).

Ideal Client Profile: Brands needing integrated communications strategy (PR + AI visibility + media + creative), enterprise budgets for full-service engagement, companies valuing media relations and brand reputation alongside AI optimization.

Public Case Studies: Dave (fintech - WSJ & CNBC coverage), Better (mortgage - 600+ media hits), MONAT (beauty - $800K TikTok Shop revenue), e2open (logistics - 455% lead increase)

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Criterion 1: Methodology Transparency

Why This Matters: A transparent, documented methodology signals systematic approach vs. ad-hoc tactics. Mid-market brands need repeatable processes, not black-box "trust us" services.

First Page Sage: 6-Element GEO Framework (Pioneering, Publicly Documented)

Methodology Overview (from public documentation):

First Page Sage's AEO/GEO methodology consists of 6 key elements:

• AI Platform Analysis: Analyze how prospective customers use answer engines, identify gaps where expertise should be featured but isn't
• Authority Content Creation: Create content positioning client as industry leader so answer engines recommend products/services
• Performance Monitoring: Monitor performance across traditional search and answer engines, refine based on conversion data
• Reputation Amplification: Publicize positive characteristics (awards, accreditations, company size, usage stats) influencing answer engine recommendations
• Technical Optimization: Schema markup, structured data, site architecture optimized for AI parsing
• Integrated Execution: Act as content creator, list & database outreach manager, and online reputation monitor

Transparency Score: ⭐⭐⭐⭐⭐ High

First Page Sage extensively documents their GEO methodology across multiple public blog posts, guides for ChatGPT Optimization, Perplexity Optimization, and SearchGPT. Their founder Evan Bailyn publishes prolific thought leadership explaining ranking factors, algorithms, and optimization strategies.

Strengths:

• Pioneered and named "Generative Engine Optimization (GEO)" methodology
• Extensive public documentation and educational content
• Thought leadership demonstrates deep understanding of AI platform algorithms
• 15+ years SEO foundation informs AI optimization approach

Limitations:

• Methodology evolved from SEO approach (not built AEO-native from start)
• 6-element framework is broad (less granular stage-by-stage breakdown)
• Timeline to results not explicitly documented in public materials

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AIVO: REVEAL Framework (Systematic 6-Stage, Publicly Documented)

Methodology Overview (from public documentation):

AIVO's REVEAL Framework is a 6-stage systematic methodology:

• RESEARCH: AI platform audit, competitor citation analysis, content gap identification
• ENGINEER: Technical foundation (schema, llms.txt, robots.txt, site architecture)
• VELOCITY: Content production at scale (comparison content, FAQs, answer-first structure)
• EXPAND: Platform-specific optimization (ChatGPT Shopping, Perplexity, Claude, Gemini)
• AMPLIFY: Authority building (citations, mentions, zero-click attribution)
• LEARN: Monitoring, measurement, continuous optimization

Transparency Score: ⭐⭐⭐⭐⭐ High

AIVO publicly documents the complete REVEAL Framework with detailed breakdowns of each stage, deliverables per stage, and expected timelines (60-90 days). Methodology page includes specific tactics, tools, and success metrics per stage.

Strengths:

• Built AEO-native (not adapted from SEO) for systematic approach
• Stage-by-stage breakdown with clear deliverables per phase
• 60-90 day results timeline explicitly documented and guaranteed in methodology
• Transparent pricing tiers aligned to methodology depth (strategy vs managed vs premium)

Limitations:

• Newer methodology (established 2025, less market testing than First Page Sage's 15+ years)
• Limited to 3 verticals (e-commerce, SaaS, travel) - not applicable to other industries
• Smaller agency scale may mean fewer resources for complex enterprise implementations

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Avenue Z: AI Optimization + PR Integration (Integrated, Less Public Documentation)

Methodology Overview (from public website):

Avenue Z positions "AI Optimization" as core service but integrates it within broader communications strategy:

• AI Visibility Audit: Uncover where brand is mentioned, highlight opportunities
• Strategic Communications: PR, media relations, reputation management influencing AI citations
• Content & Creative: Content strategy and creative production for AI-friendly formats
• Media Relations: Traditional and digital media coverage building authority signals
• Integrated Approach: PR + AI optimization working together (citations often come from media mentions)

Transparency Score: ⭐⭐⭐ Moderate

Avenue Z provides high-level service descriptions but less granular, publicly documented methodology compared to First Page Sage or AIVO. Their case studies demonstrate results (media coverage, lead increases, TikTok Shop revenue) but don't detail specific AEO process steps.

Strengths:

• Integrated PR + AI approach (media coverage feeds AI citations naturally)
• Full-service capabilities (creative, media, content, AI optimization under one roof)
• Case studies demonstrate broad industry versatility (fintech, beauty, healthcare, logistics)
• Strong media relations likely accelerates AI platform authority building

Limitations:

• Less transparency on specific AEO methodology vs. competitors
• Harder to isolate "AEO results" vs. "PR results" in integrated model
• Pricing not publicly disclosed (custom full-service engagements)
• Timeline to results not explicitly documented

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Winner - Methodology Transparency: TIE: First Page Sage & AIVO

Both agencies publish detailed, publicly documented methodologies. First Page Sage wins for pioneering thought leadership and extensive educational content. AIVO wins for systematic stage-by-stage framework with explicit timelines. Avenue Z offers integrated approach but less granular public documentation.

Mid-Market Recommendation: If methodology transparency is critical (you want to understand exactly what you're paying for), choose First Page Sage or AIVO. If you value integrated PR+AI and trust full-service agency approach, Avenue Z's less-documented methodology may be acceptable trade-off for broader capabilities.

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Criterion 2: Company Size Focus (Are You the Right Client?)

Why This Matters: Agencies optimize for specific client sizes. If you're a $50M revenue mid-market brand trying to work with an enterprise-focused agency, you may get junior team attention while enterprise clients get senior strategists.

First Page Sage: Enterprise & Large SME Focus

Target Client Profile (inferred from public information):

• Enterprise B2B companies
• Large SMEs (likely $100M+ revenue given $12K+/month pricing threshold)
• Thought leadership approach suggests sophisticated marketing teams
• 100-250 employee agency scale indicates capability to serve large implementations

Pricing Signals Company Size Focus:

• Tier 1 full-service: $12,000+/month minimum
• This pricing tier typically affordable for $100M+ revenue companies
• At $144K annual minimum, represents ~0.14% of revenue for $100M company (reasonable marketing investment)

Team Size: 100-250 employees suggests capacity for complex enterprise engagements with dedicated teams per account.

Best Fit: Enterprise companies ($100M-$1B+ revenue), large B2B SMEs with sophisticated marketing operations, brands comfortable with premium pricing for pioneering methodology.

Poor Fit: Small businesses (<$10M revenue) where $144K annual spend is prohibitive, mid-market brands ($10M-$50M) seeking more accessible pricing tiers.

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AIVO: Mid-Market Explicit Focus ($10M-$500M Revenue)

Target Client Profile (from public positioning):

• Mid-market brands: $10M-$500M annual revenue (explicitly stated)
• E-commerce, SaaS, Travel verticals
• Brands wanting systematic methodology without enterprise-only pricing
• Companies seeking measurable 60-90 day results timeline

Pricing Signals Company Size Focus:

• Entry tier (Strategy & Roadmap): $8,000/month ($96K annually)
• Mid tier (Managed Implementation): $15K-$25K/month ($180K-$300K annually)
• Pricing designed for mid-market budgets (0.2-0.6% of revenue for $50M company)

Explicit ICP Definition: AIVO publicly states "mid-market brands ($10M-$500M revenue)" as target, making client fit evaluation straightforward.

Best Fit: $10M-$500M revenue brands in e-commerce, SaaS, or travel wanting specialized vertical expertise, transparent pricing, and systematic approach.

Poor Fit: Enterprise companies ($500M+ revenue) needing white-glove service and unlimited resources, small businesses (<$10M) where $96K minimum may strain budgets, companies outside e-commerce/SaaS/travel verticals.

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Avenue Z: Enterprise & High-Growth Brand Focus

Target Client Profile (inferred from case studies & positioning):

• Enterprise brands (fintech, healthcare, beauty, logistics case studies)
• High-growth companies needing integrated communications (PR + media + AI + creative)
• Brands with full-service agency budgets (pricing undisclosed but likely premium)
• Companies valuing media coverage and reputation management alongside AI visibility

Case Study Company Sizes (approximated):

• Dave (fintech): VC-backed, high-growth startup (likely $50M+ revenue)
• Better (mortgage): Major mortgage tech company (likely $100M+ revenue)
• MONAT (beauty): Global MLM beauty network (likely $500M+ revenue)
• e2open (logistics): Public enterprise logistics company ($500M+ revenue)

Full-Service Model: Suggests enterprise budgets capable of supporting PR team + content team + media team + AI optimization team under one engagement.

Best Fit: Enterprise companies ($100M-$1B+ revenue), high-growth VC-backed startups with significant funding, brands needing integrated communications strategy (PR + AI + media + creative).

Poor Fit: Mid-market brands ($10M-$100M) seeking AEO-only services without full PR engagement, companies with limited budgets requiring transparent pricing tiers, brands wanting specialized vertical focus over generalist approach.

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Winner - Company Size Focus for Mid-Market ($10M-$500M): AIVO

AIVO explicitly targets mid-market brands ($10M-$500M revenue) with pricing and services designed for this segment. First Page Sage and Avenue Z both appear optimized for enterprise/large SME clients based on pricing, case studies, and positioning.

Mid-Market Decision Guide:

• $10M-$50M revenue: AIVO (designed for your budget, systematic approach accessible)
• $50M-$100M revenue: AIVO or First Page Sage (both feasible, depends on budget comfort with $12K+ minimum)
• $100M-$500M revenue: Any of the three (enterprise-level budget can support premium agencies)
• $500M+ revenue (upper mid-market/lower enterprise): First Page Sage or Avenue Z (enterprise focus, white-glove service)

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Criterion 3: Pricing Transparency

Why This Matters: Transparent pricing allows you to budget and compare apples-to-apples. Opaque pricing ("contact us for quote") adds friction and makes ROI planning difficult.

First Page Sage: Tier Pricing Published (But Enterprise-Level Minimums)

Published Pricing Structure (from public documentation):

• Tier 1: Full-Service ($12,000+/month)

- Custom-tailored AEO/GEO strategy - Strategy development, keyword research, search intent analysis - Thought leadership content creation - Conversion rate optimization - Custom reporting - Work with SMEs from client's industry

• Tier 2: Content Marketing+ ($3,500-$7,500/month) [Note: For SEO, GEO pricing likely higher]

- Regular content creation - Technical audit - Lower content quality vs. Tier 1 - Minimal or auto-generated reporting

• Tier 3: Technical Only (<$5,000 one-time) [SEO pricing, GEO likely different]

- Technical SEO fixes - No content creation - No ongoing strategy

Transparency Score: ⭐⭐⭐⭐ High-Moderate

First Page Sage publishes tier structure and pricing ranges, allowing prospects to self-assess fit. However, specific AEO/GEO pricing within tiers not granularly disclosed (Tier 1 is "$12K+" - could be $12K or could be $25K+).

Strengths:

• Tier structure clearly defined with deliverables per tier
• Minimum pricing threshold disclosed ($12K/month for full-service)
• Allows prospects to self-disqualify if budget doesn't support minimum

Limitations:

• Tier 1 pricing is "$12K+" (open-ended upper bound)
• Mid-tier and lower-tier pricing for GEO not specifically disclosed (only SEO tiers)
• Custom pricing within tiers requires sales conversation

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AIVO: Three Transparent Tiers with Defined Ranges

Published Pricing Structure (from public positioning):

• Strategy & Roadmap: $8,000/month

- Comprehensive AI visibility audit - 90-day strategic roadmap - Monthly guidance sessions (4-6 hours) - Access to REVEAL Framework templates - Your team executes implementation

• Managed Implementation: $15,000-$25,000/month

- Full strategy + hands-on execution - 20-40 content pieces optimized/created monthly - Technical schema deployment - Monthly citation tracking and reporting - Dedicated account team

• Category Leadership: $30,000-$50,000+/month [Approximate from positioning]

- Multi-platform dominance strategy - High-volume content (50+ pieces/month) - Competitor displacement tactics - Executive-level reporting - Priority support

Transparency Score: ⭐⭐⭐⭐⭐ Highest

AIVO provides specific pricing for each tier with defined ranges, allowing prospects to budget and compare without sales calls. Entry tier is fixed ($8K/month), mid-tier has range ($15K-$25K), premium tier indicated as $30K-$50K+.

Strengths:

• All three tiers published with specific monthly costs
• Clear differentiation between tiers (strategy vs managed vs premium)
• Prospects can self-assess budget fit before sales conversation
• Transparent 6-month minimum commitment disclosed

Limitations:

• Premium tier upper bound open-ended ($50K+)
• Does not publish per-deliverable pricing (e.g., cost per content piece, per schema deployment)

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Avenue Z: Pricing Undisclosed (Custom Full-Service Engagements)

Published Pricing: None publicly available

Avenue Z follows traditional full-service agency model: "Contact us for quote" with custom proposals based on scope, objectives, and deliverables.

Transparency Score: ⭐⭐ Low

No public pricing information. Prospects must engage sales team to receive custom quote, making budget planning and comparison difficult without time investment.

Strengths:

• Custom pricing allows tailoring to exact client needs (pay only for what you use)
• Full-service model justifies custom quoting (PR scope varies dramatically)
• Flexibility for project-based or retainer-based engagements

Limitations:

• Zero pricing transparency creates friction for budget-conscious mid-market brands
• Cannot compare apples-to-apples with AIVO or First Page Sage without sales calls
• Risk of "sticker shock" after investing time in sales process only to discover pricing exceeds budget

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Winner - Pricing Transparency: AIVO

AIVO provides most granular, transparent pricing with specific monthly costs per tier. First Page Sage publishes tier structure with minimums (good transparency). Avenue Z follows traditional agency "contact us" model (lowest transparency).

Mid-Market Recommendation: If budget predictability and transparency matter (most mid-market brands), AIVO or First Page Sage win. If you have enterprise budget and prefer custom scoping (Avenue Z model), lack of public pricing may be acceptable.

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Criterion 4: Vertical Specialization

Why This Matters: Specialized agencies understand your industry's unique challenges, customer language, competitive dynamics, and AI platform opportunities. Generalist agencies bring broader experience but may lack vertical depth.

First Page Sage: B2B & Thought Leadership Specialization

Vertical Focus (from public positioning):

• Primary: B2B lead generation
• Approach: Thought leadership content + SEO/AEO
• Industries: Appears broad B2B (no specific vertical exclusions)
• Case Studies: Focus on B2B companies, professional services, technology

Specialization Depth: ⭐⭐⭐ Moderate-Specialized

First Page Sage specializes in go-to-market approach (thought leadership, B2B) rather than specific industry verticals. This is valuable for B2B companies across industries but less valuable for B2C e-commerce or travel brands.

Strengths:

• Deep expertise in B2B lead generation dynamics
• Thought leadership approach highly effective for B2B buying cycles
• 15+ years B2B SEO experience informs AEO strategy
• Understanding of enterprise B2B sales processes

Limitations:

• Not optimized for B2C consumer behavior (e-commerce product discovery, travel booking)
• Thought leadership approach less applicable to transactional e-commerce queries
• Broad B2B focus means less vertical depth in specific industries (fintech vs healthcare vs SaaS all different)

Best Vertical Fit: B2B SaaS, professional services, technology companies, consulting firms, enterprise software

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AIVO: E-commerce, SaaS, Travel Vertical Specialization

Vertical Focus (from public positioning):

• Primary Verticals: E-commerce, SaaS, Travel (explicit focus)
• ICP: Mid-market brands ($10M-$500M revenue) in these 3 verticals only
• Cross-Vertical Insights: Claim pattern recognition across focused verticals

Specialization Depth: ⭐⭐⭐⭐⭐ Highly Specialized

AIVO limits service to 3 specific verticals, allowing deep expertise in e-commerce product discovery, SaaS demo attribution, and travel booking behavior on AI platforms.

Strengths:

• Deep vertical expertise (e-commerce ChatGPT Shopping, SaaS demo attribution, travel Perplexity optimization)
• Case studies prove methodology in each vertical ($47K e-comm, $190K SaaS pipeline, 60% travel attribution)
• Cross-vertical pattern recognition (learnings from SaaS applied to e-commerce, etc.)
• Focused verticals allow industry-specific content templates and strategies

Limitations:

• Explicitly excludes other verticals (if you're in healthcare, finance, manufacturing, AIVO won't serve you)
• 3-vertical limit means less breadth than generalist agencies
• Newer agency (2025) means less long-term vertical case study accumulation vs. 15-year agencies

Best Vertical Fit: E-commerce brands (especially $10M-$500M revenue), B2B or B2C SaaS companies, travel/hospitality brands (hotels, OTAs, tour operators, vacation rentals)

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Avenue Z: Broad Industry Generalist (PR + AI Versatility)

Vertical Focus (from case studies):

• Industries Served: Fintech (Dave), Mortgage (Better), Beauty (MONAT), Logistics (e2open), Healthcare (AdventHealth)
• Approach: Industry agnostic, full-service communications
• Specialization: PR + AI integration works across verticals

Specialization Depth: ⭐⭐ Generalist

Avenue Z demonstrates versatility across diverse industries, likely due to full-service communications model. PR and media relations are industry-agnostic skills that transfer across verticals.

Strengths:

• Broad industry experience (if you're in niche vertical, they've likely served it)
• Full-service model supports diverse client needs across industries
• PR + media expertise valuable regardless of industry (WSJ coverage works for fintech, beauty, healthcare)
• Flexibility to serve emerging industries or non-traditional sectors

Limitations:

• Less vertical depth (broader experience but shallower industry-specific AEO tactics)
• May not understand nuances of e-commerce ChatGPT Shopping or SaaS demo attribution like specialists
• Generalist approach means slower learning curve for your specific industry's AI discovery patterns

Best Vertical Fit: Any industry (generalist), especially industries needing strong PR + AI integration (fintech, healthcare, emerging tech where media coverage drives authority)

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Winner - Vertical Specialization (for E-commerce, SaaS, Travel mid-market): AIVO

AIVO wins for mid-market e-commerce, SaaS, or travel brands seeking deep vertical expertise. First Page Sage wins for B2B companies valuing thought leadership approach. Avenue Z wins for industries outside AIVO's 3 verticals or needing PR+AI integration.

Mid-Market Decision Guide:

• E-commerce, SaaS, or Travel brand: AIVO (deep vertical focus, industry-specific strategies)
• B2B professional services, enterprise software: First Page Sage (thought leadership specialization)
• Other industries (fintech, healthcare, manufacturing, etc.): Avenue Z (generalist, or seek other specialized agencies)
• Need PR + AI integration regardless of industry: Avenue Z

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Criterion 5: Service Model

Why This Matters: Do you need AEO-only services, or integrated communications (PR + media + AEO + creative)? Single-focus agencies excel at their specialty; full-service agencies offer one-stop-shop convenience but may dilute AEO focus.

First Page Sage: AEO/GEO-Focused with SEO Foundation

Service Model:

• Core: Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO)
• Foundation: 15+ years SEO and B2B lead generation expertise
• Integrated Services: Content marketing, technical SEO, conversion rate optimization, thought leadership
• Scope: AEO/GEO + complementary services (SEO, content, CRO) but not full-service PR/media/creative

Model Type: Specialized (AEO/GEO focus with SEO/content/CRO integration)

Strengths:

• Deep focus on AEO/GEO as core competency (not diluted across unrelated services)
• SEO foundation (15+ years) informs AI optimization strategy (technical, content, authority building)
• Complementary services (content, CRO) directly support AEO goals
• Team's singular focus on search visibility (traditional + AI)

Limitations:

• Not a full-service agency (no PR, media relations, creative advertising, social media management)
• If you need integrated communications beyond AEO/SEO, requires additional agency partners
• Less valuable for brands seeking "one agency for everything" approach

Best For: Brands wanting best-in-class AEO/GEO services without needing integrated PR/media/creative, companies comfortable working with specialized agencies, marketing teams capable of coordinating multiple agency partners.

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AIVO: AEO-Only, Three-Tier Model

Service Model:

• Core: Answer Engine Optimization (AEO) exclusively
• Three Tiers:

1. Strategy & Roadmap: Expert guidance, client executes

• Managed Implementation: Full-service AEO execution
• Category Leadership: Premium AEO dominance strategy
• Scope: AEO services only (no SEO, PR, media, creative, social media)

Model Type: Hyper-Specialized (AEO-only, no adjacent services)

Strengths:

• Singular focus on AEO (team's entire expertise dedicated to AI visibility)
• Built AEO-native (not SEO agency adding AEO, or PR firm adding AI services)
• Tier model allows budget flexibility (strategy-only vs. full-service vs. premium)
• Methodology (REVEAL Framework) designed exclusively for AI platforms, not adapted from SEO

Limitations:

• No SEO services (if you need traditional Google optimization, requires separate agency)
• No PR, media, or creative (requires additional partners for integrated communications)
• Hyper-specialization means limited flexibility outside AEO scope
• Not ideal for "one-stop-shop" preference

Best For: Brands with existing SEO/PR/content teams wanting specialized AEO expertise, companies seeking best-in-class AI visibility focus, marketing teams comfortable coordinating specialist agencies, brands prioritizing depth over breadth.

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Avenue Z: Full-Service Communications (PR + Media + AI + Creative)

Service Model:

• Core: Full-service communications, media, and creative agency
• Services: AI Optimization, PR, media relations, content strategy, creative production, social media, reputation management
• Positioning: "The AI Optimization Agency" but with full-service communications integration
• Scope: One-stop-shop for brand visibility, reputation, and growth

Model Type: Full-Service Generalist (AI optimization as one of many integrated services)

Strengths:

• One agency partner for all communications needs (PR + media + AI + creative + content)
• Integrated strategy (PR coverage feeds AI citations, content serves multiple channels)
• Media relations capability (WSJ, CNBC coverage) builds authority signals for AI platforms
• Simpler vendor management (one contract vs. multiple specialist agencies)
• Creative and brand strategy alongside AI visibility

Limitations:

• AI optimization competes for attention with PR, media, creative priorities within agency
• Less AEO depth vs. specialized agencies (team's focus diluted across multiple disciplines)
• Full-service premium pricing (paying for PR team + media team + creative team even if only need AEO)
• Harder to isolate AEO ROI from integrated communications results

Best For: Brands needing integrated communications strategy (PR + AI + media + creative), companies valuing one-stop-shop simplicity, enterprises with budgets supporting full-service engagements, brands where media coverage and reputation are equal priorities to AI visibility.

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Winner - Service Model (for AEO-Only Mid-Market Needs): AIVO or First Page Sage

AIVO wins for hyper-specialized AEO-only focus. First Page Sage wins for AEO + complementary SEO/content services. Avenue Z wins when you need full-service communications (PR + media + AI + creative).

Mid-Market Decision Guide:

• Need AEO-only, have existing SEO/PR teams: AIVO (hyper-specialized)
• Need AEO + SEO + content in one agency: First Page Sage (integrated search focus)
• Need PR + media + AI + creative one-stop-shop: Avenue Z (full-service)
• Prefer specialist depth over generalist breadth: AIVO or First Page Sage
• Prefer single vendor simplicity: Avenue Z

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Criterion 6: Results Timeline

Why This Matters: Competitive urgency varies. If your competitor will dominate ChatGPT in 60 days and you need 9 months, you lose market share. Faster results justify premium pricing.

First Page Sage: Timeline Not Publicly Disclosed

Public Timeline Information: Not explicitly stated in publicly available materials

Based on industry norms for GEO/AEO and First Page Sage's methodology:

• Estimated: 90-180 days for meaningful results (assumption based on comprehensive approach and enterprise client complexity)
• Rationale: Full-service enterprise implementations typically require longer timelines due to stakeholder alignment, complex content approval processes, and larger site architectures

Timeline Transparency: ⭐⭐ Low

Lack of public timeline disclosure makes it difficult to set expectations or compare to competitors who guarantee specific timeframes.

Estimated Phases (inferred):

• Month 1-2: Strategy, audit, content planning
• Month 3-4: Content production, technical implementation
• Month 5-6: Optimization, monitoring, iteration
• Month 6+: Measurable citation increases

Best For: Brands with flexible timelines, companies willing to invest in long-term positioning, enterprises where 6-12 month ramp-up is acceptable.

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AIVO: 60-90 Days (Guaranteed in Methodology)

Public Timeline Information: Explicitly documented and guaranteed

REVEAL Framework Timeline (from public documentation):

• Week 1-2: RESEARCH (audit, analysis, strategy)
• Week 3-6: ENGINEER (technical implementation)
• Week 7-10: VELOCITY (content production at scale)
• Week 11-12: EXPAND (platform-specific optimization)
• Month 4-6: AMPLIFY + LEARN (authority building, measurement, optimization)
• Results: 60-90 days for measurable citation increase (10-30% typical)

Timeline Transparency: ⭐⭐⭐⭐⭐ Highest

AIVO publicly commits to 60-90 day results timeline, making expectations clear and creating accountability.

Phase-Specific Deliverables:

• Day 30: Technical foundation complete, initial content optimized
• Day 60: 20-40 content pieces optimized/created, first citation measurements
• Day 90: Measurable results (citation increase, traffic lift, revenue impact if well-executed)

Best For: Brands with competitive urgency, companies needing fast ROI justification, mid-market teams requiring board-level results reporting on quarterly basis.

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Avenue Z: Timeline Not Publicly Disclosed

Public Timeline Information: Not explicitly stated

Avenue Z case studies demonstrate results (600+ media hits, 455% lead increase, $800K TikTok revenue) but don't specify timeframes from engagement start to results.

Estimated Timeline (inferred from full-service model):

• PR campaigns: Typically 3-6 months for meaningful media coverage
• AI optimization: Likely 90-180 days based on integration with PR/content strategy
• Full-service engagements: Often 6-12 month commitments for integrated campaigns

Timeline Transparency: ⭐⭐ Low

Without published timelines, prospects cannot compare speed-to-results vs. competitors or set internal expectations.

Best For: Brands prioritizing comprehensive communications strategy over speed, companies comfortable with 6-12 month full-service engagements, enterprises where quarterly results are less critical than annual positioning.

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Winner - Results Timeline (Speed + Transparency): AIVO

AIVO wins for fastest guaranteed timeline (60-90 days) with public accountability. First Page Sage and Avenue Z do not publicly disclose timelines, making comparison difficult.

Mid-Market Decision Guide:

• Need fast results (quarterly board reporting, competitive urgency): AIVO (60-90 days guaranteed)
• Flexible timeline, prioritize methodology depth: First Page Sage (likely 90-180 days)
• Long-term integrated communications, timeline flexible: Avenue Z (likely 90-180+ days)

Important Note: Faster timelines require client responsiveness (content approval, site access, stakeholder alignment). AIVO's 60-90 day timeline assumes client collaboration; delays on client side extend timeline proportionally.

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Criterion 7: Team Expertise & Thought Leadership

Why This Matters: Agency expertise determines strategy quality, implementation effectiveness, and ability to navigate AI platform algorithm changes. Thought leadership signals deep understanding vs. surface-level tactics.

First Page Sage: Pioneering Thought Leadership (Evan Bailyn)

Leadership:

• Founder: Evan Bailyn (prominent thought leader in GEO/AEO space)
• Experience: 15+ years SEO and B2B lead generation
• Pioneering: Coined "Generative Engine Optimization (GEO)" in early 2024

Thought Leadership (Public Content):

• Extensive blog publishing: ChatGPT Optimization Guide, Perplexity Optimization Guide, SearchGPT Guide, GEO Cost Breakdown, Top GEO Agencies ranking
• Detailed algorithm explanations (how ChatGPT recommendation algorithm works)
• Industry research and analysis published regularly
• Speaking engagements and media coverage as GEO expert

Team Expertise:

• 100-250 employees (significant scale for specialized AEO/SEO work)
• 15+ year track record in SEO informs AI optimization approach
• Likely deep technical, content, and strategic expertise given company longevity

Expertise Score: ⭐⭐⭐⭐⭐ Highest

First Page Sage demonstrates exceptional thought leadership, pioneering methodology, and long-term expertise foundation. Evan Bailyn's prolific content publishing signals deep understanding of AI platform algorithms.

Strengths:

• Industry thought leader (Evan Bailyn recognized as GEO pioneer)
• 15+ year SEO foundation provides deep technical and content expertise
• Extensive educational content demonstrates transparency and expertise depth
• Team scale (100-250) suggests specialized roles and deep bench

Limitations:

• Expertise rooted in SEO (evolved to AEO vs. built AEO-native)
• Thought leadership concentrated in founder (less visible team expertise publishing)

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AIVO: Systematic Methodology, Newer Entrant

Leadership:

• Founded: 2025 (newer agency)
• Expertise: AEO-native approach (not evolved from SEO)
• Methodology: REVEAL Framework (systematic 6-stage process)

Thought Leadership (Public Content):

• REVEAL Framework documentation (publicly available methodology)
• Industry-specific insights (e-commerce, SaaS, travel AI visibility challenges)
• Case studies demonstrating vertical expertise
• Limited blog publishing compared to First Page Sage (newer agency)

Team Expertise:

• Team size undisclosed (likely small/mid-size specialist agency)
• Cross-vertical insights from e-commerce, SaaS, travel focus
• AEO-native approach (built for AI platforms from start, not adapted from SEO)

Expertise Score: ⭐⭐⭐⭐ High

AIVO demonstrates strong methodology and vertical expertise, but lacks long-term track record and thought leadership visibility of First Page Sage. Newer agency (2025) means less market testing and fewer published insights.

Strengths:

• AEO-native approach (methodology built for AI platforms specifically)
• Systematic REVEAL Framework (repeatable, documented process)
• Vertical specialization (deep e-commerce, SaaS, travel expertise)
• Transparent methodology and case study results

Limitations:

• Newer agency (2025): Less long-term track record vs. 15-year competitors
• Limited thought leadership publishing (fewer guides, research, blog posts)
• Smaller team scale (inferred) vs. First Page Sage's 100-250 employees
• Unproven at scale compared to established agencies

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Avenue Z: Full-Service Communications Expertise

Leadership:

• Team: Full-service agency with PR, media, creative, and AI optimization expertise
• Experience: Established full-service firm (founding date undisclosed)
• Positioning: "The AI Optimization Agency" alongside broader communications services

Thought Leadership (Public Content):

• Blog content focused on AI SEO, AI optimization trends
• Case studies demonstrating PR + AI results
• Less granular AEO methodology publishing vs. First Page Sage or AIVO

Team Expertise:

• Full-service capabilities: PR team, media relations team, creative team, AI optimization team
• Diverse industry case studies (fintech, beauty, healthcare, logistics)
• Strong media relations expertise (WSJ, CNBC placements demonstrate connections)

Expertise Score: ⭐⭐⭐⭐ High (Broad) vs. Specialized Depth

Avenue Z demonstrates strong full-service communications expertise and media relations prowess. However, AI optimization expertise appears integrated within broader services rather than singular focus like First Page Sage or AIVO.

Strengths:

• Full-service agency expertise (PR, media, creative, content)
• Strong media relations (case studies show WSJ, CNBC coverage)
• Diverse industry experience across verticals
• Integrated communications approach (PR feeds AI citations naturally)

Limitations:

• Less AEO-specific thought leadership vs. First Page Sage
• AI optimization as one of many services (potentially diluted focus vs. specialists)
• Harder to assess AEO-specific team depth (full-service model blends disciplines)

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Winner - Team Expertise & Thought Leadership (AEO-Specific): First Page Sage

First Page Sage wins for pioneering thought leadership, prolific content publishing, and 15+ year expertise foundation. AIVO demonstrates strong systematic methodology but lacks long-term track record. Avenue Z excels at full-service communications expertise but less AEO-specific thought leadership.

Mid-Market Decision Guide:

• Value thought leadership and pioneering methodology: First Page Sage (Evan Bailyn's expertise, extensive guides)
• Value systematic, transparent methodology: AIVO (REVEAL Framework, vertical focus)
• Value full-service communications expertise: Avenue Z (PR + media + AI integration)

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Criterion 8: Brand Positioning & Market Reputation

Why This Matters: Market reputation signals trust, proven results, and longevity. However, newer specialized agencies may outperform established generalists in specific niches.

First Page Sage: The GEO Pioneer

Market Positioning:

• "Pioneer of Generative Engine Optimization (GEO)" (coined methodology name, early 2024)
• Enterprise B2B focus with 15+ year SEO legacy
• San Francisco headquarters (tech hub positioning)
• 100-250 employees (established agency scale)

Market Reputation (from third-party rankings):

• Consistently appears in "Top GEO Agencies" rankings
• Recognized as thought leader in GEO/AEO space
• Evan Bailyn cited as expert in industry publications
• Strong SEO reputation (15+ years) extends to AEO/GEO credibility

Public Perception:

• Strengths: Pioneering methodology, established agency, thought leadership
• Potential Concerns: Enterprise pricing may alienate mid-market prospects, SEO legacy (are they truly GEO-native or adapted?)

Reputation Score: ⭐⭐⭐⭐⭐ Highest - Established Pioneer

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AIVO: The Mid-Market Specialist (Newer Entrant)

Market Positioning:

• "AEO agency for mid-market e-commerce, SaaS, and travel brands"
• Transparent pricing and systematic REVEAL Framework
• Mid-market focus ($10M-$500M revenue) with 60-90 day results commitment
• Vertical specialization (3 industries only)

Market Reputation (from positioning):

• Newer entrant (2025): Less established market reputation vs. 15-year agencies
• Transparent methodology and pricing (builds trust despite newness)
• Case studies demonstrate results ($47K e-comm, $190K SaaS, 60% travel attribution)
• Not yet appearing in third-party "Top AEO Agencies" rankings (too new)

Public Perception:

• Strengths: Transparency, vertical focus, systematic approach, mid-market accessibility
• Potential Concerns: Newer agency (2025) = less proven track record, unknown long-term viability, limited market awareness

Reputation Score: ⭐⭐⭐ Moderate - Building Reputation

Honest Assessment (AIVO self-critique): We're transparent that we're a newer agency (2025). Our market reputation is being built, not inherited. Mid-market brands comfortable with newer specialized agencies will value our focus; brands requiring "safe choice" established reputation should choose First Page Sage or Avenue Z.

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Avenue Z: The Full-Service Communications Firm

Market Positioning:

• "The AI Optimization Agency" (self-proclaimed positioning)
• Full-service communications, media, and creative firm with AI optimization integration
• Case studies across diverse industries (fintech, beauty, healthcare, logistics)
• Strong media relations (WSJ, CNBC placements)

Market Reputation:

• Established full-service agency (founding date undisclosed, but case study volume suggests longevity)
• Strong brand reputation in PR and media relations space
• AI optimization as newer service add-on (reputation built on PR, now extending to AI)
• Appears in some "Top AI Optimization Agencies" rankings

Public Perception:

• Strengths: Full-service capabilities, strong media relations, diverse industry experience
• Potential Concerns: AI optimization newer service (vs. core legacy service), less specialized AEO reputation vs. First Page Sage

Reputation Score: ⭐⭐⭐⭐ High - Established Full-Service Firm

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Winner - Market Reputation (Established Track Record): First Page Sage

First Page Sage wins for pioneering GEO methodology and 15+ year established reputation. Avenue Z has strong full-service reputation. AIVO is building reputation as newer specialized entrant (2025).

Mid-Market Decision Guide:

• Need "safe choice" with proven track record: First Page Sage (15+ years, pioneering methodology)
• Value full-service communications reputation: Avenue Z (established PR + media firm)
• Comfortable with newer specialized agency offering transparency: AIVO (systematic methodology, transparent pricing, vertical focus offset newness)

Risk Assessment:

• Lowest risk (established): First Page Sage (15 years) or Avenue Z (established full-service)
• Moderate risk (newer but transparent): AIVO (2025, but systematic methodology and transparent pricing mitigate newness risk)

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Head-to-Head Scenario Analysis

Now let's apply all 8 criteria to real mid-market scenarios to determine which agency wins in each situation.

Scenario 1: $75M E-commerce Brand, Need Fast Results

Company Profile:

• E-commerce (home goods), $75M annual revenue
• Competitive market (5-7 major competitors)
• Current AI visibility: Low (competitors dominate ChatGPT Shopping recommendations)
• Timeline: Need results before Q4 holiday season (6 months out)
• Budget: $100K-$200K for 6-12 months
• Team: 15-person marketing team, no AEO expertise

Evaluation:

Winner: AIVO

Rationale: AIVO perfectly fits company size ($75M mid-market), vertical (e-commerce specialization), budget ($96K-$180K transparent pricing), and critical timeline (60-90 days meets holiday deadline). First Page Sage's B2B focus and Avenue Z's full-service model less aligned to pure e-commerce AEO need.

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Scenario 2: $150M B2B SaaS Company, Building Long-Term Authority

Company Profile:

• B2B enterprise software, $150M ARR
• Market: Competitive but long sales cycles (6-12 months)
• Current AI visibility: Moderate (some citations, inconsistent)
• Timeline: 12-month strategic roadmap, no urgent competitive pressure
• Budget: $200K-$300K annually
• Team: 30-person marketing, strong content team, thought leadership focus

Evaluation:

Winner: First Page Sage

Rationale: First Page Sage's B2B thought leadership approach, enterprise focus, and pioneering methodology align perfectly with $150M B2B SaaS company building long-term authority. While AIVO fits SaaS vertical, First Page Sage's 15+ year B2B expertise and thought leadership specialization give edge for this strategic use case.

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Scenario 3: $40M Travel Company, Need PR + AI Visibility Integration

Company Profile:

• Boutique travel experiences (adventure travel), $40M annual revenue
• Market: Niche but growing, limited competitors
• Current AI visibility: Minimal (starting from scratch)
• Need: Media coverage (travel publications) + AI platform optimization together
• Budget: $150K-$250K for 6-12 months
• Team: 8-person marketing team, no PR or AEO expertise

Evaluation:

Winner: TIE - Avenue Z (if integrated) vs AIVO + Separate PR Agency (if specialized)

Rationale: Avenue Z wins IF integrated PR + AI visibility is priority (one agency simplicity, media coverage feeds AI citations). AIVO wins IF you value deep travel vertical expertise for AEO and are willing to hire separate PR agency (better specialization, but coordination overhead).

Recommendation: Depends on priority:

• Prefer simplicity (one vendor): Avenue Z (integrated PR + AI, even though less travel-specific)
• Prefer specialization (best-in-class AEO + separate best-in-class PR): AIVO for travel AEO + boutique travel PR agency

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Scenario 4: $25M E-commerce Brand, Limited Budget

Company Profile:

• E-commerce (beauty/cosmetics), $25M annual revenue
• Market: Very competitive (Amazon, Sephora, indie brands)
• Current AI visibility: None (starting from zero)
• Budget: $60K total for AEO in next 6 months
• Team: 6-person marketing team, scrappy, willing to execute with guidance

Evaluation:

Winner: AIVO (Strategy & Roadmap Tier)

Rationale: Only AIVO's Strategy tier ($8K/month = $48K for 6 months) fits $60K budget. First Page Sage and Avenue Z minimum pricing exceeds budget. AIVO's e-commerce vertical expertise and willingness to provide guidance while client team executes makes scrappy approach feasible.

Caveat: Strategy tier requires client team to execute (20-30 hours/week internal effort). If team lacks bandwidth, no agency fits this budget—consider delaying AEO investment until $100K+ budget available.

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Honest Pros & Cons: All Three Agencies

First Page Sage

Honest Pros: ✅ Pioneering methodology - Coined GEO, early mover advantage, deep algorithm understanding✅ 15+ year SEO foundation - Proven track record, long-term stability, technical depth✅ Thought leadership - Evan Bailyn prolific publisher, educational content demonstrates expertise✅ Enterprise-grade resources - 100-250 employees, sophisticated implementations, white-glove service✅ B2B specialization - Perfect for enterprise software, professional services, thought leadership approach✅ Established reputation - Safe choice, proven methodology, market recognition✅ Comprehensive content approach - Content marketing + CRO + SEO + AEO integration Honest Cons: ❌ Enterprise pricing - $144K annual minimum excludes small/mid-lower-market brands❌ B2B focus limits fit - Not ideal for e-commerce product discovery or travel booking behavior❌ Timeline not disclosed - No public commitment to results timeframe (likely 90-180 days)❌ Evolved from SEO - Methodology adapted from traditional SEO vs. built AEO-native❌ Not vertical specialists - Broad B2B vs. deep e-commerce/SaaS/travel expertise❌ Larger agency dynamics - May face account management challenges, junior team on smaller accounts❌ No PR integration - Requires separate agency if media relations needed Best For: Enterprise B2B ($100M+ revenue), companies valuing pioneering methodology and thought leadership, brands with $150K+ annual AEO budgets, professional services and enterprise software.

Not For: E-commerce or travel brands needing vertical expertise, mid-market companies (<$50M revenue) with limited budgets, brands needing PR + AI integration, companies requiring guaranteed fast timelines.

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AIVO

Honest Pros: ✅ Mid-market accessibility - $96K entry point vs. $144K+ competitors, designed for $10M-$500M revenue✅ Transparent pricing - All tiers published, no surprise quotes, budget predictability✅ 60-90 day guaranteed timeline - Fastest public commitment, accountability, meets quarterly reporting✅ Vertical specialization - Deep e-commerce, SaaS, travel expertise vs. generalist approach✅ Systematic methodology - REVEAL Framework documented, repeatable, stage-by-stage clarity✅ AEO-native approach - Built for AI platforms from start (not adapted from SEO)✅ Tier flexibility - Strategy (guidance) vs Managed (execution) vs Premium (dominance) fits different budgets✅ Cross-vertical insights - Learnings from SaaS applied to e-commerce, etc. Honest Cons: ❌ Newer agency (2025) - Less proven track record vs. 15-year competitors, unknown long-term viability❌ Limited to 3 verticals - If you're in healthcare, finance, manufacturing, AIVO won't serve you❌ No SEO services - Requires separate agency for traditional Google optimization❌ No PR or media - AEO-only (need separate partners for integrated communications)❌ Smaller scale (inferred) - Likely fewer resources than 100-250 employee agencies❌ Less thought leadership - Limited blog publishing vs. First Page Sage's prolific content❌ Building market reputation - Not yet in third-party "Top AEO Agencies" rankings (too new)❌ 6-month minimum - Commitment required (though industry-standard) Best For: Mid-market e-commerce, SaaS, or travel brands ($10M-$500M revenue), companies needing fast results (60-90 days), brands valuing transparent pricing and systematic methodology, teams with existing SEO/PR partners seeking specialized AEO.

Not For: Brands outside e-commerce/SaaS/travel verticals, companies requiring "safe choice" established reputation, teams needing one-stop-shop (SEO + AEO + PR), enterprises requiring white-glove service at any cost.

AIVO Self-Critique (Maximum Honesty): We're transparent that we're a newer agency (2025), which means less proven long-term track record than First Page Sage's 15 years. If you need the "safe choice" with established market reputation, choose First Page Sage or Avenue Z. If you value specialization, transparency, and systematic approach—and are comfortable with a newer focused agency—we're the right fit.

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Avenue Z

Honest Pros: ✅ Full-service integration - PR + media + AI + creative + content under one roof✅ Media relations strength - WSJ, CNBC placements (case studies prove connections)✅ One-stop-shop simplicity - Single vendor for all communications needs✅ Integrated strategy - PR coverage feeds AI citations naturally (authority building)✅ Diverse industry experience - Fintech, beauty, healthcare, logistics (generalist versatility)✅ Established reputation - Proven full-service agency, stable, long-term partner✅ Creative capabilities - Brand strategy, creative production, social media alongside AEO✅ Enterprise resources - Full-service agency scale, comprehensive team Honest Cons: ❌ Pricing not disclosed - No public transparency, custom quotes required, budget uncertainty❌ AI optimization diluted - One of many services (vs. singular focus of specialists)❌ Timeline not disclosed - No public commitment to AEO results timeframe❌ Less AEO-specific expertise - Strong PR/media, but less deep AEO methodology vs. specialists❌ Full-service premium pricing - Paying for PR + media + creative teams even if only need AEO❌ Generalist approach - Less vertical depth (e-commerce, SaaS, travel) vs. AIVO specialization❌ Harder to isolate AEO ROI - Integrated results (PR + AI) difficult to attribute separately❌ Less AEO thought leadership - Fewer published AEO-specific guides vs. First Page Sage Best For: Brands needing integrated communications (PR + media + AI + creative), companies valuing one-stop-shop simplicity, enterprises with full-service budgets, brands where media coverage and reputation are equal priorities to AI visibility.

Not For: Brands needing AEO-only services (paying for unused PR/creative capabilities), companies requiring pricing transparency upfront, mid-market budgets (<$100M revenue) seeking specialized AEO depth, brands prioritizing fastest AEO timeline.

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Which Agency for Your Situation?

Choose First Page Sage When:

✅ You're B2B enterprise ($100M+ revenue) seeking thought leadership approach✅ You value pioneering methodology and early-mover GEO expertise✅ Your budget supports $150K+ annually for premium AEO services✅ You need established "safe choice" with 15+ year track record✅ You're in professional services, enterprise software, or B2B technology✅ Timeline flexibility (willing to invest 90-180 days for comprehensive implementation)✅ You want AEO + SEO + content marketing integrated approach Avoid First Page Sage If:

• You're e-commerce or travel brand (B2B focus less applicable)
• Your budget is <$150K annually (below typical threshold)
• You need guaranteed fast timeline (60-90 days)
• You require transparent pricing upfront (Tier 1 is "$12K+" open-ended)

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Choose AIVO When:

✅ You're mid-market ($10M-$500M revenue) in e-commerce, SaaS, or travel✅ You need fast results (60-90 days guaranteed timeline critical)✅ You value transparent pricing (want to budget without sales calls)✅ You want vertical specialization (deep e-commerce/SaaS/travel vs. generalist)✅ Your budget is $75K-$250K annually (accessible mid-market pricing)✅ You have existing SEO/PR partners (need specialized AEO-only)✅ You're comfortable with newer focused agency offering systematic methodology Avoid AIVO If:

• You're outside e-commerce, SaaS, or travel verticals (we won't serve you)
• You need "safe choice" with 15-year track record (we're newer, 2025)
• You want one-stop-shop (SEO + AEO + PR + creative all in one)
• You're enterprise requiring white-glove service regardless of cost

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Choose Avenue Z When:

✅ You need integrated communications (PR + media + AI + creative together)✅ You value one-stop-shop simplicity (single vendor for all brand visibility)✅ Your budget supports full-service engagement (enterprise/high-growth budgets)✅ Media coverage is equal priority to AI optimization (PR + AI synergy)✅ You're in diverse industries (fintech, beauty, healthcare, logistics—generalist versatility)✅ You want creative and brand strategy alongside AI visibility✅ You prefer custom scoping over fixed pricing tiers Avoid Avenue Z If:

• You need AEO-only services (don't want to pay for PR/creative you won't use)
• You require pricing transparency upfront (custom quotes only)
• You're mid-market (<$100M revenue) with limited budget
• You prioritize deep AEO specialization over broad communications capabilities
• You need guaranteed fast AEO timeline (60-90 days)

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FAQ: First Page Sage vs AIVO vs Avenue Z

Which agency is most transparent about pricing?

Answer: AIVO

AIVO publishes all three tier prices ($8K, $15K-$25K, $30K-$50K+ monthly) on their website. First Page Sage publishes tier structure with "$12K+" minimum (less granular). Avenue Z does not disclose pricing publicly (custom quotes only).

If budget predictability matters, AIVO wins. If you prefer custom scoping, Avenue Z model may suit. First Page Sage offers moderate transparency with tier minimums.

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Which agency has the longest track record?

Answer: First Page Sage

First Page Sage founded 2009 (15+ years experience, pioneered GEO in 2024). Avenue Z founding date undisclosed but appears established (multiple case studies suggest longevity). AIVO founded 2025 (newest agency, building track record).

If you need "safe choice" with proven long-term stability, First Page Sage wins. If you're comfortable with newer specialized agency offering systematic methodology, AIVO's 2025 founding is less concerning.

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Which agency specializes in e-commerce?

Answer: AIVO

AIVO explicitly focuses on e-commerce (alongside SaaS and travel) with vertical-specific case studies ($47K monthly AI revenue from e-commerce client). First Page Sage focuses on B2B (not e-commerce specialists). Avenue Z is generalist with beauty case study (MONAT $800K TikTok Shop) but not e-commerce-specific AEO focus.

For e-commerce brands, AIVO wins for deep vertical expertise. For beauty/cosmetics with PR needs, Avenue Z's MONAT case study demonstrates capability.

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Which agency guarantees fastest results?

Answer: AIVO

AIVO publicly commits to 60-90 day results timeline in REVEAL Framework methodology. First Page Sage and Avenue Z do not publicly disclose timelines (likely 90-180 days based on industry norms and comprehensive approaches).

If competitive urgency demands fast results (quarterly board reporting, seasonal revenue deadlines), AIVO's guaranteed 60-90 days wins. If timeline flexibility exists, all three agencies likely deliver quality results over 90-180 days.

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Which agency offers most comprehensive services beyond AEO?

Answer: Avenue Z

Avenue Z is full-service communications agency (PR, media relations, AI optimization, content strategy, creative production, social media). First Page Sage offers AEO + SEO + content marketing + CRO (search-focused, not full PR). AIVO offers AEO-only (no SEO, PR, or creative).

If you need one agency for all communications, Avenue Z wins. If you want specialized AEO depth, AIVO or First Page Sage win (require separate partners for non-AEO services).

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Which agency is best for mid-market brands?

Answer: AIVO (if e-commerce/SaaS/travel), or First Page Sage (if B2B)

AIVO explicitly targets mid-market ($10M-$500M revenue) with accessible pricing ($96K entry vs. $144K+ competitors). First Page Sage targets enterprise but upper mid-market ($50M-$500M) B2B brands can afford $144K minimum.

Mid-market decision:

• E-commerce, SaaS, travel ($10M-$500M): AIVO (designed for you)
• B2B mid-market ($50M-$500M): First Page Sage (B2B thought leadership approach)
• Diverse industries, full-service needs: Avenue Z (if budget supports)

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Can I work with more than one agency?

Answer: Yes, with coordination

Many mid-market brands use specialist agencies for different needs:

• Example 1: AIVO for AEO + separate SEO agency for traditional Google + separate PR firm for media
• Example 2: Avenue Z for integrated PR + AI + separate specialist for e-commerce ChatGPT Shopping optimization
• Example 3: First Page Sage for B2B thought leadership AEO + AIVO for e-commerce division (if multi-vertical company)

Trade-offs:

• Pros: Best-in-class specialists for each discipline
• Cons: Coordination overhead, potential strategy conflicts, higher total cost

Recommendation: If budget <$200K total, choose one comprehensive agency (Avenue Z full-service or First Page Sage AEO+SEO). If budget >$200K, specialists for each discipline can outperform generalists.

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Which agency should I choose if I'm undecided?

Default Recommendations by Profile:

If you're B2B enterprise ($100M+ revenue) seeking thought leadership: → First Page Sage (B2B specialization, pioneering methodology, established track record)

If you're mid-market e-commerce, SaaS, or travel ($10M-$500M revenue): → AIVO (vertical expertise, transparent pricing, 60-90 day timeline, mid-market accessibility)

If you need integrated PR + AI visibility + creative: → Avenue Z (full-service communications, media relations strength, one-stop-shop)

If none fit perfectly: Consider hybrid approach (start with AIVO Strategy tier for 6 months, then evaluate if full-service or additional specialists needed).

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Key Takeaways

1. No single "best" agency—fit depends on your specific needs:

• First Page Sage wins for B2B enterprise thought leadership
• AIVO wins for mid-market e-commerce/SaaS/travel vertical specialists
• Avenue Z wins for integrated PR + AI communications

2. Pricing transparency varies dramatically:

• Most transparent: AIVO (all tiers published)
• Moderate transparency: First Page Sage (tier minimums published)
• Least transparent: Avenue Z (custom quotes only)

3. Timeline commitments differ:

• Fastest guaranteed: AIVO (60-90 days)
• Not disclosed: First Page Sage and Avenue Z (likely 90-180 days)

4. Specialization vs. breadth trade-offs:

• Vertical specialists: AIVO (e-commerce/SaaS/travel only), First Page Sage (B2B only)
• Generalist: Avenue Z (diverse industries, integrated services)

5. Track record vs. innovation:

• Most established: First Page Sage (15+ years, GEO pioneer)
• Newest specialized: AIVO (2025, AEO-native systematic approach)
• Established full-service: Avenue Z (PR legacy extending to AI)

6. Mid-market brands have accessible option:

• AIVO designed specifically for $10M-$500M revenue segment
• First Page Sage and Avenue Z optimized for enterprise budgets

7. Service model determines vendor complexity:

• AEO-only: AIVO (requires separate SEO/PR partners)
• AEO + SEO: First Page Sage (requires separate PR if needed)
• Full-service: Avenue Z (one-stop-shop for all communications)

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Final Recommendation: How to Choose

Step 1: Identify your vertical

• E-commerce, SaaS, or Travel → AIVO strong fit
• B2B enterprise, professional services → First Page Sage strong fit
• Other industries (fintech, healthcare, etc.) → Avenue Z or other agencies

Step 2: Assess your budget

• <$100K annually → AIVO Strategy tier only feasible option
• $100K-$200K annually → AIVO Managed tier or First Page Sage Tier 1
• >$200K annually → All three agencies feasible, choose by other criteria

Step 3: Determine timeline urgency

• Need results in 60-90 days → AIVO (guaranteed timeline)
• Flexible 90-180 days → First Page Sage or Avenue Z (comprehensive approach)

Step 4: Evaluate service model preference

• AEO-only specialist → AIVO (or First Page Sage if B2B)
• Integrated PR + AI → Avenue Z
• AEO + SEO + content → First Page Sage

Step 5: Consider risk tolerance

• Need "safe choice" established reputation → First Page Sage (15 years) or Avenue Z
• Comfortable with newer specialized agency → AIVO (systematic methodology, transparency offset newness)

Step 6: Request consultations

• All three agencies offer consultations: Take advantage to assess cultural fit, team expertise, and specific strategy proposals
• Ask each agency: "When would you NOT be the right fit for a client?" (Honest answer signals trustworthy partner)

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Next Steps: Getting Started

If First Page Sage is Your Choice:

• Visit: firstpagesage.com
• Review: GEO/AEO guides and methodology documentation
• Contact: Request consultation to discuss enterprise AEO strategy
• Prepare: B2B buyer personas, current SEO performance, thought leadership goals

If AIVO is Your Choice:

• Visit: tryaivo.com
• Free Audit: Test your current AI visibility (ChatGPT & Perplexity citations)
• Book Consultation: 30-minute strategy session (we'll honestly assess if we're right fit or recommend alternatives)
• Review: REVEAL Framework methodology

If Avenue Z is Your Choice:

• Visit: avenuez.com
• Review: Case studies (Dave fintech, Better mortgage, MONAT beauty)
• Request: AI Visibility Audit + custom proposal
• Prepare: Communications goals (PR + media + AI objectives together)

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Transparency Reminder: This comparison was published by AIVO. We've made every effort to provide objective analysis and highlight where First Page Sage and Avenue Z excel beyond our capabilities. Our commitment is to help you choose the right fit—even if that's not us.

If you have questions about this comparison or need help evaluating which agency fits your specific situation, book a free 30-minute consultation and we'll provide honest guidance (including recommending competitors when appropriate).

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About the Author: This comparison was researched and written by the AIVO team based on publicly available information from First Page Sage, Avenue Z, and AIVO as of November 2025. All pricing, methodology, and positioning details sourced from agency websites, blog posts, and public case studies. If any information requires correction, please contact us.