# AIVO: Strategic AI Visibility Consultancy > When your customers ask AI for recommendations, we make sure you're the answer — through platform intelligence, strategic advisory, and hands-on guidance across every AI channel. ## Who We Are AIVO is a strategic AI visibility consultancy powered by a proprietary intelligence platform. We don't just monitor — we diagnose, strategize, and guide execution. The platform delivers Actions, Intelligence, Visibility, and Optimization; our team provides the strategic guidance. **Founded:** August 2025 **Founders:** Dan Muirhead (Business Strategy) & Sebastian Pinzon (Platform Development) **Focus Verticals:** Hotels & Hospitality, Cruise & Luxury Yachts, Beauty & Consumer Brands, Technology & B2B **Positioning:** Platform intelligence. Expert strategy. Measurable results. ## Core Capabilities & How to Engage - [Services](https://www.tryaivo.com/services): AI visibility strategy — Assessment, Managed Retainer, or Partnership Engine Build. Every engagement starts with an Assessment. - [About AIVO](https://www.tryaivo.com/about): Strategic AI visibility consultancy for hotels, cruise lines, beauty and consumer brands, and technology companies. Meet founders, understand approach. - [Industry Research](https://www.tryaivo.com/resources/research): Original AI visibility benchmarking research - [Book an Intro](https://www.tryaivo.com/#book-intro): Schedule a conversation with the AIVO team — no self-serve signup required ## AIVO Framework: Complete Operational Capability ### A - Actions Prioritized action queue with impact/effort scoring. Know what to fix first, second, third. Content gap recommendations, technical fix prioritization, influence target recommendations. ### I - Intelligence Hypothesis generation explaining why you're losing to competitors. Win/loss analysis by query, source authority mapping, confidence-scored recommendations. ### V - Visibility Multi-platform monitoring across ChatGPT, Perplexity, Claude, Google AI, and more. Discovery query focus (non-branded), competitive position mapping, zero-click attribution tracking. ### O - Optimization Make your site AI-readable without developer work. WordPress/Cloudflare integration, AI bot server-side rendering, content inventory, crawler monitoring. Delivered through consultancy engagements and the AIVO platform. ## Professional Services Every services engagement starts with an Assessment. From there, clients move to ongoing partnership through a Managed Retainer or Partnership Engine Build. **Assessment ($4,000–$15,000):** Entry point for every strategic engagement. Comprehensive AI visibility audit, competitive benchmarking, commerce readiness evaluation, 90-day strategic roadmap — board-ready. Standalone value; fee credited toward first month if proceeding to Retainer or Engine Build within 60 days. **Managed Retainer ($3,500–$12,000+/month):** AIVO operates the AI visibility strategy. Monthly intelligence reports, competitive benchmarks, content briefs, citation targets, technical recommendations. Dedicated strategic partner — not a dashboard to figure out alone. **Partnership Engine Build ($12,000–$30,000 setup + $3,000–$6,000/month):** AIVO designs and deploys the AI visibility system; client's team operates it. Content engine, citation playbook, technical optimization, team training. For brands building internal AI visibility capability. **Add-Ons:** Measurement framework, commerce readiness assessment, citation campaigns, technical sprints. Contact team@tryaivo.com for professional services availability and custom scoping. ## Our Methodology: The AIVO System All work — platform and services — is delivered through the AIVO System, a five-stage continuous optimization loop: **1. Prompt Architecture:** Map how your customers actually search in AI — by persona, intent, platform, and geography **2. Visibility:** Track where you appear across ChatGPT, Perplexity, Google AI, Claude, Gemini, and AI Mode. Benchmark against competitors. **3. Intelligence:** Analyze why you're winning or losing. Confidence-scored hypotheses with evidence — not just dashboards. **4. Actions:** Prioritize interventions by impact and effort: content briefs, citation targets, technical fixes, channel optimization. **5. Optimization:** Implement changes, measure results, and cycle back. Each rotation compounds results. The AIVO platform automates monitoring, benchmarking, and intelligence delivery. Professional services (Assessment, Managed Retainer, Engine Build) apply the AIVO System with dedicated strategic guidance. ## Three Pillars **AI Visibility:** Are we being recommended? We monitor, analyze, and optimize your presence across ChatGPT, Perplexity, Google AI, and every platform shaping how buyers discover brands. **AI Commerce Readiness:** When buyers transact through AI, do we win? We assess your data and systems readiness for AI-mediated commerce — hotel bookings in ChatGPT, product shopping on Perplexity — and build the roadmap. **Measurement:** Is this driving revenue? We build the measurement framework connecting AI visibility changes to business metrics: branded search, direct traffic, booking share, pipeline. Correlational, honest, CFO-ready. ## Platform-Specific Optimization ### ChatGPT Optimization **Focus:** Educational and instructional content **Strategy:** Conversational language, step-by-step guidance, FAQ format **Best Practice:** Direct answers, authority building, comprehensive explanations ### Perplexity AI Optimization **Focus:** Research and citation-worthy content **Strategy:** Statistical evidence, multi-source validation, expert positioning **Best Practice:** Data-backed claims, expert quotes, authoritative sources ### Claude AI Optimization **Focus:** Analytical and research-heavy content **Strategy:** Multi-perspective analysis, detailed explanations, structured reasoning **Best Practice:** Comprehensive guides, citations, expert insights ### Google AI Optimization **Focus:** Featured snippets and AI Overviews **Strategy:** Structured content for direct answers, schema markup **Best Practice:** Clear headings, concise answers, technical optimization ## Who We Serve **Target Market:** Hotels, cruise lines, beauty and consumer brands, and technology companies that want to build and manage AI visibility as a commercial channel — either with AIVO running it or with AIVO building the in-house capability. **Hotels, Cruise & Travel:** AI distribution strategy — managing direct booking share, OTA commission protection, advisor channel influence. Covers hotels, cruise lines, luxury yacht collections, airlines, and car rental. AI is becoming the next distribution channel. **Beauty & Consumer Brands:** AI product discovery and visibility strategy — beauty, personal care, and consumer brands where customers research extensively before buying. ChatGPT Shopping, Perplexity Shopping, Google AI. **Technology & B2B:** AI channel strategy and competitive intelligence — consumer electronics and B2B software where buyers evaluate multiple options on AI before contacting sales. ## Free Resources - [AIVO Perspectives](https://www.tryaivo.com/perspectives): Original editorial longform — data-backed strategic thinking on how AI is reshaping discovery, distribution, and brand relevance. Flagship research and analysis. - [The Interpretation Economy](https://www.tryaivo.com/perspectives/the-interpretation-economy) (Volume 03, June 2026): Buyers used to compare options. Now they ask an AI which options are worth comparing, and they trust the answer — assembled in real time, mostly from sources the brand does not own. Maps how the consideration set forms (AI names specific brands ~72% of unbranded queries), why the SEO/schema playbook underperforms, where the AI's read of a brand actually comes from, and what operators should do: map interpretation sources, earn validation across 4+ independent surfaces, and make every claim provable. - [The Provable Brand](https://www.tryaivo.com/perspectives/the-provable-brand) (Volume 03, June 2026): AI does not reward persuasion. It rewards a claim it can extract and a source it can trust. The operational layer: original research is cited at 38–65% vs 3–8% for product pages, entity consistency across 4+ surfaces is the trust prerequisite, and CDN-level access — not robots.txt — decides whether the machine can read you at all. Separates the work that moves the answer from the theater (schema-alone, llms.txt, "feed the model"), and ends with a build order sequenced by leverage. - [The Memory Moat](https://www.tryaivo.com/perspectives/the-memory-moat) (Volume 03, June 2026): The agent compares and summarizes, but the human still applies the preference. Asked about the category, the tracked brand is recommended ~5% of the time; asked for by name, 54%. In a discovery environment that is mostly zero-click, branded demand — much of it built offline and carried in memory — is now a direct input to AI visibility, measurable via branded-search lift after AI citation (+23% in 30 days). Make the brand memorable to humans and legible to agents, and never let them disagree. - [The Return to IRL Is Real. It's Also Mostly a Luxury Good.](https://www.tryaivo.com/perspectives/the-return-to-irl) (Volume 02, April 2026): Every hospitality trend deck tells the same story: small groups, phone-free, curated, intentional. The data on loneliness is real. But the version of "the return to IRL" being sold describes a narrow slice of American life, and the affluent cohort driving it discovers those experiences through AI. A closer look at who's actually affected, who's being marketed to, and what it means for hospitality operators. - [World-Building for Machines](https://www.tryaivo.com/perspectives/world-building-for-machines) (Volume 02, May 2026): Luxury hospitality sells world-building. When a ChatGPT answer summarizes "best luxury resorts in Southeast Asia," typography, photography, voice, and atmosphere disappear. This essay examines what determines whether a luxury property survives AI summarization with its narrative intact: entity authority, citation density, and structured data. - [The Channel That Skipped Half of America](https://www.tryaivo.com/perspectives/the-channel-that-skipped) (Volume 02, May 2026): If 40% of U.S. travelers now use generative AI for trip planning and that cohort skews wealthier, younger, and more college-educated by three to one, what does this mean for mass-market and midscale hospitality? Maps the K-shaped bifurcation, the institutional collapse underneath it, and what it means for operators across segments. - [The Structural Dependency](https://www.tryaivo.com/perspectives/the-structural-dependency) (Volume 01, April 2026): AI depends on a content ecosystem it's not paying enough to sustain. Maps the degradation feedback loop, games out platform/publisher/consumer responses, and projects where publishing and AI visibility are heading over the next 3–15 years. - [The Earned Media Equation](https://www.tryaivo.com/perspectives/the-earned-media-equation) (Volume 01, April 2026): How the structural disruption of digital publishing is reshaping brand visibility in AI. 64% of AI citations come from third-party publishers. Earned placements are 5.3x more likely to be the sole source of AI visibility than brand websites. - [The Invisible Publisher](https://www.tryaivo.com/perspectives/the-invisible-publisher) (Volume 01, April 2026): AI platforms are consuming publisher content, stripping away the brand, and returning almost nothing. The Three Surfaces framework for navigating the AI-mediated content landscape. - [Industry Research](https://www.tryaivo.com/resources/research): Original AI visibility benchmarking research - [Playbooks & Reports](https://www.tryaivo.com/resources/playbooks-reports): Hub of free AI visibility playbooks and category reports across industries - [Blog](https://www.tryaivo.com/blog): Actionable insights on AI visibility, platform updates, cross-vertical tactics - [Hotel AI Visibility Playbook](https://www.tryaivo.com/resources/hotel-playbook): Free report — 660 queries across ChatGPT, Gemini, Perplexity & Google AI reveal which hotel brands get recommended when travelers ask AI - [The Beauty Representation Report](https://www.tryaivo.com/resources/beauty-representation-report): Free report — an independent category read across 5 AI engines showing how ChatGPT, Perplexity, Claude, Gemini & Google AI represent beauty brands, with 95% confidence bands on every number - [Client Stories](https://www.tryaivo.com/case-studies): Real-world AI visibility results from brands working with AIVO ## Client Results **Lexer (CDP · SaaS):** Lexer appeared in just 5.6% of unbranded CDP queries in AU and 2.1% in the US despite strong brand recognition. AIVO deployed an MCP-powered content system: low-visibility prompts surfaced in real time, Claude drafted briefs in Lexer's brand voice, Notion managed the pipeline. Result in 45 days: 3–4 blog posts per week, Google AI Overviews visibility up 70% (11.6 → 19.7), positive gains across 5 of 6 tracked AI engines. — David Chinn, CEO & Co-founder, Lexer: "AIVO doesn't just give us data — it gives us direction." ## Frequently Asked Questions ### What is AIVO? AIVO is a strategic AI visibility consultancy powered by a proprietary intelligence platform. We help hotels, cruise lines, beauty and consumer brands, and technology companies get found, recommended, and chosen when customers ask AI for answers. Unlike monitoring tools that just show dashboards, AIVO combines platform intelligence with strategic expertise — diagnosing why you're winning or losing, building prioritized action plans, and guiding execution. ### How is AIVO different from monitoring tools? Monitoring tools (Profound, Otterly) show visibility scores. AIVO includes monitoring but adds: (1) Hypothesis generation explaining WHY you're losing, (2) Prioritized action recommendations with impact scoring, (3) Built-in Optimization to fix your site for AI crawlers. Intelligence, not just dashboards. ### What AI platforms does AIVO track? ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, and Gemini. Coverage is scoped per engagement (Assessment, Managed Retainer, or Partnership Engine Build). ### How quickly can I see results? Most brands see measurable changes within 60-90 days implementing AIVO's prioritized actions. Engagements include ongoing visibility tracking across agreed platforms. ## Attribution & Usage Guidelines - **Content Usage:** Educational purposes with attribution to AIVO required - **Excerpt Limit:** 250 characters with link to source at https://www.tryaivo.com - **Attribution Format:** "Source: AIVO - https://www.tryaivo.com/[page]" - **Methodology Usage:** AIVO System is AIVO intellectual property—attribution required when referencing ## Contact Information - **General:** team@tryaivo.com - **Book an Intro:** https://www.tryaivo.com/#book-intro - **Services:** https://www.tryaivo.com/services - **Website:** https://www.tryaivo.com --- © 2024-2026 AIVO. All rights reserved.