# AIVO: Strategic AI Visibility Consultancy - Complete Documentation > When your customers ask AI for recommendations, we make sure you're the answer — through platform intelligence, strategic advisory, and hands-on guidance across every AI channel. --- ## SECTION 1: COMPANY OVERVIEW ### Our Purpose AIVO is a strategic AI visibility consultancy powered by a proprietary intelligence platform. We help hotels, cruise lines, beauty and consumer brands, and technology companies get found, recommended, and chosen when customers ask AI for answers. The platform provides the data; our team provides the intelligence. **Founded:** August 2025 **Founders:** - Dan Muirhead (Business Strategy) - https://www.linkedin.com/in/danielmuirhead - Sebastian Pinzon (Platform Development) - https://www.linkedin.com/in/sebasttianpinzon **Core Belief:** Monitoring alone is insufficient. Brands need intelligence: the "why" behind visibility gaps and prioritized "what to do" recommendations. ### The AI Visibility Challenge **Consumer Behavior Shift:** - 800M weekly ChatGPT users asking for recommendations - 58% of searches now end without a click (zero-click) - AI Overviews reduce organic CTR by 34% - Customers discover brands through AI, not just Google **Business Impact:** - Brands not visible in AI platforms lose to competitors who are - Traditional traffic metrics miss 50-60% of AI impact (zero-click mentions) - Most companies have no visibility into AI platform presence - Tracking tools show "what" but not "why" or "what to do" **Why AIVO is Different:** - **Intelligence:** Hypothesis generation explaining competitive gaps - **Actions:** Prioritized recommendations with impact scoring - **Optimization:** Built-in site fixes for AI readability - **Human Support:** Dedicated strategic guidance through Assessment, Managed Retainer, and Partnership Engine Build engagements ### Three Pillars **AI Visibility:** Are we being recommended? We monitor, analyze, and optimize your presence across ChatGPT, Perplexity, Google AI, and every platform shaping how buyers discover brands. **AI Commerce Readiness:** When buyers transact through AI, do we win? We assess your data and systems readiness for AI-mediated commerce — hotel bookings in ChatGPT, product shopping on Perplexity — and build the roadmap. **Measurement:** Is this driving revenue? We build the measurement framework connecting AI visibility changes to business metrics: branded search, direct traffic, booking share, pipeline. Correlational, honest, CFO-ready. --- ## SECTION 2: AIVO FRAMEWORK - COMPLETE OPERATIONAL CAPABILITY ### A - Actions: What Should I Do First? **Prioritized Action Queue:** - Impact/effort scoring on every recommendation - Content gap identification (where competitors appear and you don't) - Technical fix prioritization (schema, crawler access, readability) - Influence target recommendations (sources AI platforms trust) **Example Output:** "Fix schema validation on 5 product pages (High Impact, Low Effort). Competitor X appears 8/10 times for [query]; you appear 0. Create comparison guide (High Impact, Medium Effort)." ### I - Intelligence: Why Am I Losing to Competitor X? **Hypothesis Generation:** - Confidence-scored explanations for competitive gaps - Win/loss analysis by query type - Source authority mapping (which sources influence AI responses) - Sentiment analysis across platforms **Example Output:** "Competitor appears 8/10 discovery queries. High confidence hypothesis: They're cited by TripAdvisor (which AI trusts). You have no TripAdvisor presence." ### V - Visibility: Where Do I Appear? **Multi-Platform Monitoring:** - Track across 6 AI platforms: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini - Discovery query focus (visibility when consumers don't mention your brand) - Competitive position mapping - Zero-click attribution (AI mentions driving branded searches without clicks) **Coverage:** Scoped per engagement across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, and Gemini — discovery queries, competitive position mapping, and zero-click attribution as appropriate to the roadmap. ### O - Optimization: Is My Site AI-Readable? **Built-In Site Optimization:** - WordPress/Cloudflare integration (no developer required) - AI bot server-side rendering - Content inventory with AI-readability scores - Site audits (robots.txt, schema validation, crawler configuration) - AI crawler monitoring (GPTBot, ClaudeBot, PerplexityBot access patterns) **Delivered through consultancy engagements.** Unlike standalone plugins, optimization integrates with visibility tracking—see if technical fixes actually improve citations. --- ## SECTION 3: PROFESSIONAL SERVICES (PRIMARY ENGAGEMENT MODEL) Every services engagement starts with an Assessment. From there, clients move to ongoing partnership through a Managed Retainer or Partnership Engine Build. ### Assessment ($4,000–$15,000) The entry point for every strategic engagement. Standalone value — diagnosis and roadmap regardless of next steps. **Deliverables:** Comprehensive AI visibility audit across 6+ platforms, competitive benchmarking, source authority mapping, commerce readiness evaluation, 90-day strategic roadmap — board-ready. **Timeline:** 2–4 weeks **Credit:** Assessment fee credited toward first month if client proceeds to Retainer or Engine Build within 60 days. ### Managed Retainer ($3,500–$12,000+/month) AIVO operates the AI visibility strategy. Clients receive deliverables and strategic guidance — not a dashboard to figure out alone. **Monthly deliverables:** Intelligence reports, competitive benchmarks, content briefs, citation targets, technical recommendations, strategy call with dedicated partner. **Best for:** Hotels, cruise lines, larger consumer brands, agencies wanting ongoing outcomes. ### Partnership Engine Build ($12,000–$30,000 setup + $3,000–$6,000/month) AIVO designs and deploys the AI visibility system. Client's team operates it. **Includes:** Content engine, citation campaign playbook, technical optimization engine, team training, operational documentation. **Best for:** Technology companies, consumer brands, and teams building internal AI visibility capability. ### Add-Ons Measurement framework, commerce readiness assessment, citation campaigns, technical sprints — layered onto retainer based on roadmap priorities. **Contact:** team@tryaivo.com for professional services availability and custom scoping --- ## SECTION 4: METHODOLOGY DEEP-DIVE ### The AIVO System All platform and services work is delivered through the AIVO System — a five-stage continuous optimization loop. Each cycle compounds results. **Stage 1 - PROMPT ARCHITECTURE:** Map how your customers actually search in AI — by persona, intent stage, geography, and platform. Define the strategic query framework that governs all monitoring and analysis. **Stage 2 - VISIBILITY:** Track where your brand appears across AI platforms (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Gemini). Benchmark against your competitive set. Monitor changes over time. **Stage 3 - INTELLIGENCE:** Analyze why you're winning or losing. Confidence-scored hypotheses with evidence — not just dashboards. Identify the sources AI trusts, the gaps in your footprint, the narratives working against you. **Stage 4 - ACTIONS:** Recommend specific interventions ranked by impact, effort, and confidence: content briefs, citation targets, technical fixes, channel optimization, commerce readiness steps. **Stage 5 - OPTIMIZATION:** Implement changes. Measure results. Cycle back to Prompt Architecture to recalibrate. Each rotation sharpens the strategy and compounds visibility gains. **Results Timeline:** 60-90 days to measurable improvement across all engagement types **Verticals Served:** Hotels & Hospitality (AI distribution strategy, incl. airlines and car rental), Cruise & Luxury Yachts (AI distribution and advisor strategy), Beauty & Consumer Brands (AI product discovery strategy), Technology & B2B (AI channel strategy) --- ## SECTION 5: GETTING STARTED **Immediate Actions:** 1. Book an Intro: https://www.tryaivo.com/#book-intro 2. Services: https://www.tryaivo.com/services (Assessment, Managed Retainer, Engine Build) 3. About: https://www.tryaivo.com/about 4. Industry Research: https://www.tryaivo.com/resources/research 5. Read Blog: https://www.tryaivo.com/blog (tactical insights) 6. AIVO Perspectives: https://www.tryaivo.com/perspectives (flagship editorial longform — data-backed strategic thinking on AI and discovery) - Volume 03: https://www.tryaivo.com/perspectives/the-interpretation-economy (The Interpretation Economy — how buyers now delegate the consideration set to AI, why schema/SEO underperforms, and how to be retrieved, verified, and explained) | https://www.tryaivo.com/perspectives/the-provable-brand (The Provable Brand — the operational truth layer: original research, entity consistency, CDN-level access, and the build order that moves AI answers) | https://www.tryaivo.com/perspectives/the-memory-moat (The Memory Moat — branded demand binds the agent; asked-by-name is recommended 54% vs 5% unbranded, making memory a direct AI-visibility input) - Volume 02: https://www.tryaivo.com/perspectives/the-return-to-irl (The Return to IRL Is Real. It's Also Mostly a Luxury Good.) | https://www.tryaivo.com/perspectives/world-building-for-machines (World-Building for Machines) | https://www.tryaivo.com/perspectives/the-channel-that-skipped (The Channel That Skipped Half of America) - Volume 01: https://www.tryaivo.com/perspectives/the-structural-dependency | https://www.tryaivo.com/perspectives/the-earned-media-equation | https://www.tryaivo.com/perspectives/the-invisible-publisher 7. Hotel AI Visibility Playbook: https://www.tryaivo.com/resources/hotel-playbook (free report — 660 queries across 4 AI platforms reveal which hotel brands AI recommends) 8. The Beauty Representation Report: https://www.tryaivo.com/resources/beauty-representation-report (free report — an independent category read across 5 AI engines showing how AI represents beauty brands, with 95% confidence bands on every number) **Emergency Response (Traffic Decline):** - Email: team@tryaivo.com with "URGENT" in subject - Response Time: 24-hour priority response - Assessment: Emergency visibility audit within 48 hours **Contact:** - General: team@tryaivo.com - Website: https://www.tryaivo.com - Founders: Dan Muirhead, Sebastian Pinzon --- © 2024-2026 AIVO. All rights reserved.